The choice of color is never a purely aesthetic fact. Color speaks to the brand’s personality and values and is a fundamental element of its visual identity. It is not a question of choosing your favorite colors and combining them harmoniously, because in communicating with the public the brand is only one of the two interlocutors. It is a question of finding a combination of colors that is able to express the personality of the brand, but which communicates effectively with its target. But from a practical point of view, how do you choose a color palette for your website? For those like me who love color in its various shades, choosing a color is hard already, let alone choosing an entire color palette.
By reading this article you will find out how photo retouching service many variables to consider when choosing, how many colors to use and where to find inspiration. INDEX What is the color palette When to make the color palette How many colors to choose for your website? Where to find inspiration for your color palette? Make a mood board Find a color palette from an image Create online color palettes How to combine colors? The harmonies Watch out for accessibility The psychology of colors and cultural meanings Consider your target also in the choice of colors Check your palette contrast and legibility. Do you want to learn more? WHAT IS THE COLOR.
PALETTE The color palette is literally a color palette, that is a sequence of colors that characterizes and visually distinguishes the brand or the concept of the graphic project. Depending on the project, the graphic needs will be different and therefore different choices and strategies will also be required for the choice of colors. WHEN TO MAKE THE COLOR PALETTE? The choice of the color palette is an to the definition of the visual identity of the brand, whether it is a new brand or whether it is undergoing a restyling. The choice of the color palette should be faced only after having concluded a careful analysis of the target and competitors. Even better if a study of the brand’s personality has been done.
