To establish the strategy, it is previously necessary to carry out a SWOT analysis studying the market situation and current trends. Later, we will carry out the plan, but for this we must ask ourselves some questions. Before drawing up the plan, we must ask ourselves what we want to achieve (objectives), what is happening in the market (measurement), why it is happening (diagnosis) and what we should do (actions). It is essential to indicate what resources we have to carry out this plan budget, time to invest, ambassadors and deadlines. Once we have defined these aspects, we move from strategy to tactics. The center of our strategy will be our website, since it is where we want our target audience to reach. Around this we will establish our actions or tactics. These will be SEO, SEM, SMO, SMM, email marketing and blog creation and optimization.
Digital strategies What strategy should I photo retouching service carry out in my company? This is a very common question among business managers or companies. The answer is simple, depending on the objective you must carry out some strategies or others. But the opportune thing is always the union of these, the omnicanality. We must be present both in search engines and in social networks. Therefore, our company must jointly carry out strategies in social networks, in search engines and in emails. SEM Strategy This strategy focuses on search engines such as Google, Bing, Baidu, etc. It consists of the creation of advertisements in search engines. They can be of two types. On the one hand, we have search ads, which appear after performing a search in the search engine.
Alternatively, we may run display ads consisting of banner ads on specific Google sites, such as Google Finance, Gmail, Blogger and YouTube. , a free platform. The creation of ads will consist of a bid for a certain key. Therefore, the price may rise. The difference between both ads are the objectives. If we want notoriety, consideration and conversion in the form of a purchase, we will use the Display Network. In the case of the Search Network we will not get notoriety through it. ad on google This is a very important strategy, since we attack a need. It is convenient to create ads for transactional keywords, since this way we can increase our conversion rate. SEO Strategy Like the previous one, it is a search engine strategy. Unlike the previous one, this is a strategy with no monetary cost, but with a high investment in staff time.
