Nvidia is officially “unlaunching” one of its 40 Series graphics cards following pushback within the PC gaming local area. In late September, Nvidia revealed its lineup of 40 Series graphics cards, including the GeForce RTX 4090 and two forms of the RTX 4080. Initial stock of the RTX 4090 is currently available, however with the RTX 4080’s November arrival looming, Nvidia has chosen to make a change. The controversial RTX 4080 12GB card will not be arriving as anticipated.
Leaked specifications for Nvidia’s 40 Series graphics cards had the media expecting a similar line-up of GPUs to what has been offered in earlier years. There were configurations appropriate for a RTX 4090, 4080, and 4070. Be that as it may, when Nvidia announced the cards, there was no 4070. Instead, there were two 4080s. In spite of being introduced as two similarly-performing cards, the lesser card is substantially less strong yet estimated extremely high. This, understandably, created some debate within the PC gaming local area.
It’s this GeForce RTX 4080 12GB model that Nvidia has chosen to “unlaunch.” In a statement issued by the graphics card manufacturer, Nvidia explains that it’s pressing the “unlaunch” button on this card, allowing the RTX 4080 16GB card to turn into the focal point of its planned November 16 launch.
However, that doesn’t mean that RTX 4080 12GB will be going anywhere. Nvidia says straight away that this isn’t a cancelation. Nvidia explains that the 4080 12GB is a “fantastic card,” yet it admits it’s “not named right.” Having two cards that both have the 4080 branding is “confusing,” according to Nvidia, indicating that the card will be back right when it sorts out an appropriate new designation.
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For those hoping that this would also lead to the cost of the RTX 4080 12GB being decreased, there’s no such indication. Regardless, the statement from Nvidia infers no value change will come. The final part of the statement has nothing to do with the 4080 12GB and instead applauds Nvidia’s GeForce RTX 4090 launch, saying that there were “lines around the block” to purchase it.
All things considered, Nvidia is reasonable exceptionally satisfied with the given situation. The GeForce RTX 4090 appears to sell well indeed, and while rebranding the RTX 4080 12GB may appear to be a stage back, the card was as yet used effectively to legitimize increasing the cost of both the RTX 4090 and RTX 4080 16GB. Then, at that point, there are the 30 Series cards that also continue to sell even without a traditional cost cut. Additionally, the RTX 3080 12GB will in any case go on sale soon, too. Nvidia’s logical more than happy with the present circumstance, “unlaunch” or not.