What to do when you are short of money. Here are two tips. If there is an increase in applications, test something that is not very different from the main advertising. Use similar keys and photos to visually showcase your item. For example, when it comes to living space, add photos from different angles. Slightly change the text “LCD by the sea” to “Property by the sea”. In this case, you will definitely not encounter a decrease in conversions, perhaps the conversion will drop slightly.
By changing the text in the ad, you can choose the best option, while reducing the budget. Set a minimum budget when setting up ads. If, for example, we set a limit of 300 rubles, then testing will take longer, but the number of applications from the main advertising will continue to come. How is it possible to reduce the cost per click during hypothesis testing? Here are some real life stories. This tests the research hypothesis on how the budget was reduced. Typically, the following set is used for advertising. YAN from Yandex Adsense from Google. MyTarget Facebook Ads. We will analyze only one of the advertising services - this is YAN. hypothesis test - YAN advertising Story Near-target wrenches allowed to reduce the cost by 32% When launching the advertisement, keywords were used that are obvious, for example, “buy an apartment by the sea”, the name of the village also appeared in the advertisement.
After the launch of traffic, there were few visits and all visitors followed the above phrase, that is, “buying an apartment by the sea”. During the analysis, we came to the conclusion that it is impossible to increase the number of visitors due to the low cost per client. When trying to raise attendance, the cost of one application automatically increased. Hypothesis: what if we test near-theme keys, suppose for buyers who are looking for offers to buy a home in warm countries? Here the criteria will be: Those who prefer to relax on the beach.
