Where can I go to dive down this rabbit hole even more? Brennan Dunn: One of the things we’re working on this year is producing a lot of free content. On the RightMessage blog, along with my personal YouTube channel, print and done, I’ve got a lot of videos and articles on just everything from like beginner’s guide to segmentation. A new thing we just pushed out on why you should not use tags for segmentation, which for a lot of people seems to be the thing that they treat as gospel because all the email marketing apps, I’m going to say mistakenly, tell their people to segment with tags, which is a big issue. And so we’re trying to fix that because there’s a lot of kind of foundational work that we’re needing to do to get people to best use this new technology, this new opportunity.
I check out the right messenger blog philippines photo editor or that YouTube channel. We also have a crash course that I mentioned. If you’ve got a personalized. That’s the URL. It’s a seven lesson email course. That’s just a crash course on this stuff that can go a little further. But you know one thing I’d say though is, what I typically tell most, because the overwhelming aspect is a very common reaction that we get because it is new. I can imagine, it’s a bit like trying to tell businesses that they should email people back in like the early two thousands when no one was doing it. Everyone now knows businesses should be doing email marketing, but there was a time where people didn’t know how to do marketing.
So what I typically recommend people do is two things. First thing would be go and send an email right now to your entire list. If you don’t know how to come up with these different segments. “Hey, happy 2020. I’d love to find out a bit about who you are and what you’re looking for, for me in the next coming years, so I can create better content, articles, podcasts, whatever for you. Could you just reply to this email with a sentence or two description of what it is you’re looking for and what you’re doing? Like so what kind of business do you run or what your health goals are or whatever else. And just see what comes back and just see what people are saying and try to read between the lines to figure out.
