When it comes to getting in touch with your audience building a customer relationship, and driving sales, there’s one weapon in your arsenal that’s more powerful than the Death Star, the Elder Wand and Oathkeeper combined (I mean, can you even get more powerful than that?): email marketing. We’ve got the four top email design tips you need to know to make the most (and get the most) out of your marketing emails. Remember: email marketing is a prime opportunity to sell your products or services and get tight with your audience. But if your emails aren’t awesomely designed, it’s a prime opportunity to completely miss the mark. 1. Make the most out of your email content — Obviously, you know it’s important to send killer content in your marketing emails. But what you might not know is that how you design your content might even be more important than the content itself.
The most successful email content is designed in a way that encourages engagement with your reader. Start with the important stuff Getting people to open your email is hard enough, but if they have to scroll for miles for you to get to the point? Forget about it. by MailDesigner People will judge your email based on the first thing they see or read. That’s what helps them decide whether background remove service they want to keep going. Start your email design with the important stuff, whether it’s a special offer or details about an upcoming event. That way, you get your important messaging across, even if your audience only reads the first sentence. Have a singular focus Choose one area and make it the focal point of your email by visual hierarchy to call attention to it.
If you have too many conflicting messages or areas of focus, your reader is going to get confused about what your email is all about. Keep it short and simple The saying “the longer the better” just doesn’t apply to email design. If someone looks at your email and sees that it stretches on for days, they’re not going to read it. Get to your point, and get to it quickly. Lead with the important stuff. Since you have no idea how long people will read your email, kick things off with your most important messaging. You’ll grab their attention, and your message won’t get lost in the too-long-email shuffle. by stefanficu Make it scannable So, true story: people don’t actually read your emails. They quickly scan them to see if there’s any useful tidbits of information, and then they go along their merry way. Don’t be offended! It’s not you.
