Differences are perceived according to gender and age groups. The purchase of digital products remains above 40%, and also grows. 6. The online channel closes the purchase process for practically 7 out of 10 online buyers who look for the product online and buy it through this same channel. Despite this, 1 in 4 buyers define themselves as ROPOs (report online and buy in physical store). 7. For 66% of online shoppers, Amazon, Aliexpress, eBay or similar are, in addition to purchase portals, information channels. Who searches in this channel, materializes the purchase in it.
Although the website is the most common channel for searching for information (52%), the recommendation of friends/family is still the one that B2B Email List most influences online purchases (91%). 9. Satisfaction with online purchases has remained stable since 2018 (8.0 out of 10). Price (56%) and ease of use (49%) are the variables that generate the greatest satisfaction. 10. More and more online buyers are looking for shorter delivery times. This element is very relevant to repeat your purchases in an eCommerce, in addition to competitive prices, quality and good service.
No entrepreneur is ever going to tell us that undertaking has been easy. Some will tell us that the procedures have been easy, or that getting clients has been easy, or that making a Brand has been easy… but I think I have enough fingers on one hand to find someone who has a successful business and tell us that everything as a whole has been easy… which does not mean that undertaking is not possible, rather the opposite. Many of us like challenges. I have undertaken on several occasions and in different sectors and, so far, have I been lucky? Well, I think that luck has accompanied me along with many hours of work and sacrifice and continuous training.