And nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers so that you are the first person or brand a potential customer thinks of when they’re ready to buy. If you have a Facebook account or business page , a LinkedIn profile, or a professional Twitter account, you’re already involved in the basics of social selling , even if you’ve never used the term to describe your online activities. nor have you given much thought to exactly what social selling really means.
How do you use social networks to generate a sale? Successful and effective social selling is both outbound prospecting and internal marketing. Surely, both terms sound familiar to you. With social selling, this is how the two techniques Job Function Email List are used. outbound prospecting The first half is identifying and learning as much as you can about your prospects and connecting with them directly. This is done to help find candidates who are the best fit for your products and services. inboundmarketing The second half moves into the process of building relationships.
This requires you to share valuable content that will attract qualified prospects and bring them to your business. How to get prospects? A survey shows that one in three B2B professionals said that social selling tools helped increase the number of leads they had to work with. Businesses need leads and social selling helps them attract and engage more leads compared to traditional prospecting. In addition to increasing the number of quality leads.