This type of CRM is perfect for companies that have more linear sales processes, regardless of their size. Also for any business that wants to automate all sales related work. 2.2 Analytical CRM An analytical CRM is one that collects and analyzes data so that companies can interact with their customers in the best possible way.
It focuses on information such as the characteristics of each client, their contact information and any other detail that may be valuable for the sales Decision Maker Email List process. When all the data is analyzed effectively , companies are able to improve their marketing campaigns. In addition, they ensure that the attention to their clients is of quality. Thanks to this tool, you can have a data warehouse that is a kind of database that you will find in most analytical CRMs. It is essential to optimally manage the data you have collected, since it brings together all the information about each client.
In addition, this class of CRM uses data mining , which is used to locate patterns that are followed in large data sets. In this case, they are used to find out how your customers behave in order to optimize the purchase process. Analytical CRMs are perfect for companies that want to manage their customers’ data to find out how they behave.