The use of the corporate blog has been increasingly frequent by companies small medium or large as it is a fundamental part of a good digital marketing strategy . Today we will present 7 reasons for you to start a “for yesterday” content strategy in your company. You certainly won’t regret it. CONTENT INDEX The History of the Corporate Blog The Corporate Blog as a Marketing Strategy Numbers that prove the power of the Corporate Blog The 7 reasons you should create your own Corporate Blog Conclusion The History of the Corporate Blog You are currently at Agência Pomar ’s corporate blog . Surely you must have accessed other blogs and know how they work.
They are a collection of interesting articles on a specific topic posted weekly and in a didactic way. But it was not always so. dear-diary Blogs emerged in the 1990s, initially Country Email List functioning as mailing lists and forums, and soon becoming popular in the form of online diaries, where people constantly updated information about their personal lives. And it is exactly from the personal diaries that the name “blog” comes. The term was coined from the contraction of the English term “web log” by Peter Merholz, who jokingly broke up the word weblog to form the phrase we blog (“we blog”) in 1999. Interestingly, shortly afterward, Evan Williams of Pyra Labs used blog as both a noun and a verb (to blog or “blog”, meaning “to edit or post in a weblog”), applying the word blogger in conjunction with the service Blogger, from Pyra Labs.
Pyra Labs which led to the popularization of the terms. In the early 2000s Blogger introduced a tool called a permalink (permanent link), which guaranteed each blog post a permanent location on the web, enabling it to be indexed in search engines such as Google . The Corporate Blog as a Marketing Strategy Over time, the digital technological evolution and the creation of intuitive tools for publishing articles made the blog no longer a simple diary, becoming part of people’s daily lives. The creation of content publishing platforms such as WordPress has made blogging easy as it does not require in-depth knowledge of webdesign, making the blog one of the main pillars of the Internet today.