Despite its short life, Social Commerce has become an emerging trend, capable of conquering the world market. Although in 2010 its existence was practically negligible and was reduced to very specialized areas, today it is estimated that this market will reach the figure of 9 million dollars in 2012, three of which correspond to the US market. Currently, Social Commerce platforms are growing at a faster rate than traditional e-commerce solutions , and we are witnessing a process of diversification of the concept (group purchase, F-commerce , etc.
However, despite this diversity in form, the essence of these solutions is the same: take advantage of the potential of social networks to improve the experience of the Industry wise email list online buyer, and turn it into a more social and personalized process. But, what are the keys to the success of Social Commerce? From Social-Buy.com we present some data that can give us some clue about it: 90% of purchases are subject to social influence. 90% of consumers trust the recommendations of their friends.
The phenomenon of sharing and recommending is growing exponentially. 75% of Facebook users have registered “likes” on their Facebook account. 53% of Twitter users have recommended companies or products The probability of purchase increases when people have a social connection with the product or brand. Fans are more receptive to buying a product than non-fans. Adding social features increases brand or product awareness by 246% through the “Like” button and 98% with the “Send to your friends” button.