Traffic, as the basis for advertising monetization, how to rationally use traffic and give full play to its maximum value is a problem that every advertising practitioner will face. This article discusses the distribution mechanism in traffic flow from the perspective of ADX. A reasonable distribution mechanism can maximize the benefits of traffic. I hope readers can get some inspiration from this article.
Traffic flow mechanism ADX (AD Exchange), the advertising exchange market, plays a linking role in the flow of traffic flow. It connects DSP upwards and is responsible for SSP/media downwards. Using its workflow to understand the advertising traffic flow mechanism will help us to better Understand possible optimization points during traffic overdistribution. The advertising traffic flow mechanism List of Consumer Mobile number is as follows: When the front-end App triggers an advertising traffic opportunity, it will send the current traffic to its connected ADX, and the traffic attributes usually contain related attributes such as advertising space and user information.
When ADX receives a traffic request, it will first verify the legitimacy of the traffic, the simplest one is parameter verification, then verify the preset value of the order/DSP, and finally send the traffic to which DSPs; When DSP receives this traffic, it decides whether to participate in the auction according to the relevant attributes carried in the traffic. If the traffic is suitable, it returns the bidding price (or dealId) and advertising elements to ADX; ADX receives the bidding information of various DSPs, and after a series of validity judgments, sorts the bidding according.