This is a welcome email from a brand named Desigual. Notice that the message is divided into several topic sections. By using this tactic, the brand can segment their audience using the click-through data. If your email content hits the right tones – answering your customers’ needs and wants – you’ll see an upwards shift in the results. Wonder what kind of results you could expect? Our study has shown that emails containing personalization in their body had 18% higher email click-through rates. But it’s likely that you’ll see even higher results if you nail down your segmentation.
To learn more about the ways you can ensure your email list is healthy and engaged, consider reading our in-depth guide to email list management best practices. 23. Use targeted pop-ups Despite how you feel about them, popup forms are one of the most effective B2B Email List methods for building email lists. Plus, there’s a way to make them less annoying for those who aren’t looking to join another email list. The solution? Targeting. When building your web forms, ask yourself these questions before they go live: When should the web form appear? When should it be hidden? Should it be shown to the same user again, and if so, how often? Since you don’t want to irritate your users, you’ll want to present your option forms only when it makes sense.
Sometimes that’ll be a few seconds after they’ve entered the page (rarely). Sometimes it’ll be after they’ve scrolled through 50-75% of your article (which may be a sign that they’re engaged), after a certain amount of time, or as they’re about to leave the page. Example of a targeted pop-up we use on an article that’s related to lead generation. Example of a targeted pop-up we use on an article that’s related to lead generation. Tip: To choose the best time to display your web forms, look at the average time users spend on that page and your bounce rate. We like to set up our forms to only come up when users have shown they’re enjoying the content they’re reading.
