Out marketing actions to attract customers. It is a big step (if we compare it with the situation 3-4 years ago), but they are still a long way from the omnichannel nature of the aforementioned article. But as I usually say: “Marketing works Job Function Email List from the inside out and from less to more” In general, the most advanced SMEs at a digital level limit their omnichannel approach to: Web with a contact form and phone number. More or less active presence in social networks: content and interaction. What would be the steps to take to implement an omnichannel strategy in an SME? It is not about opening communication channels for the sake of opening them. We must take into account the.
Context of our company to decide which are the most appropriate and when. For this we need to be clear about two points: Assistance needs in digital sales As we saw in the starting point of the digital B2B strategy , we must define the necessary assistance for each buyer persona based on the stage of the purchase process and, based on this, launch the necessary channels. As you can see in the example below, it is a relatively simple task (when we have our audience profiles well defined). Digital solutions for B2B customer problems - Customer journey B2B - Mckinsey.
Company context Bearing in mind the previous point, we must take into account the situation of the company and the social context. In other words, what are our capacities to implement and serve these channels and if the current context allows us or forces us to promote one channel more than another (mobility due to COVID, international strategy, etc.). One thing is what customers want (our goal), and another what is possible to implement at this time. Omnichannel as a B2B sales growth strategy Why does offering more communication channels benefit the company’s results.
