What do you think fission is? Some people may say: “Fission is to share content such as posters in the circle of friends or the community, and then reward new and old users to realize the old and the new.” I said yes. But I want to share a story about a small county where I recently traveled. You can see if this is a fission. an interesting case Case background: This small county held a welfare lottery draw, that kind of scratch-off. 5 yuan a piece, in order to attract more people to scratch the prize, the county has placed the roll-up poster as shown in the picture at the intersection of the street.
It is unimaginable that almost everyone in the county knows about the scratch prize event, and on 10.1, a lot of people really went to participate in the scratch prize. I went to watch it, and I have never seen so many people Phone Number List gathered in a square in my life. superior. Quite shocking. case analysis: Is this fission? I say yes! ! ! Let’s start with a funnel. Visiting roll-up posters at the intersection is doing basic traffic. That is to say, this is the top layer of the fission funnel. Selecting the area with high traffic at the intersection for exposure can allow more people to see it. When users see the lottery, it goes viral. In other words, the residents of the county are happy to talk about the topic of scratch prizes in the chat, why? Social currency.
This scratch-off event is an effective social currency, and it is what people talk about in the chat. I personally participated in the chat of residents and conducted research and found that they were talking about the following aspects: You also go to the lottery, seven 300,000; Show me the photo, you see, this is the photo of XXX winning 300,000; With 300,000, how do I spend it. Gambler’s psychology: I specifically checked the Internet, and the per capita annual income of this county is 28,560. The per capita annual income is more than 20,000, what is the concept.
