The audience or users that make up this segmentation have characteristics similar to those of the original audience, but they will always be different users. This allows you to target a new audience without the need for us to manually enter factors such as age, gender, or interests. Lookalike Audience extracts the most relevant characteristics from the original users and gives us a very similar audience.
Therefore, if we create a lookalike audience and build on an audience that has already been successful, this new targeting will be more likely to Email List work (a priori) than a typical targeting. How are Lookalike Audiences used in Facebook Ads? A lookalike audience is one of the many options offered by Facebook targeting. The first thing we have to take into account is what we are going to base it on.
To create a lookalike audience you need to have an audience created beforehand. Once we have chosen the type of public on which we want to create the lookalike , in the public section of Facebook Ads, we select to create a similar public. First we have to define the origin of the audience , that is, on which audience we want to base our lookalike .
