By using Microsoft Advertising (formerly known as Bing Ad) for your online advertising campaigns, you will have the opportunity to target a quality audience and attract qualified traffic. Learn how to leverage Microsoft Advertising for your ads here. What is Microsoft Advertising? Microsoft Advertising is a platform that allows you to create sponsored ads on Bing, hence its former name “Bing Ads” . By creating advertisements with Microsoft Advertising these are shown on this search engine .
Thus, when a user searches by typing a specific keyword, the ad will appear in the search results. Your ads may also appear on Bing’s partners (specifically Yahoo, MSN, and AOL). On Microsoft Advertising, several types of campaigns are possible: Search, Shopping Hong Kong Phone Number Remarketing and DSA (dynamic search ads). How it works. Microsoft Advertising aims to make your advertising campaigns profitable through better targeting of your prospects or customers, thanks to your keywords.
It also allows you to create advertising campaigns by bidding on these keywords . As soon as Internet users click on your ad, they are then automatically redirected to your website (or a specific link that you have defined), to carry out a conversion (purchase, download of an application, or subscription to a newsletter for example ). How does Microsoft Advertising benefit brands and businesses? Using Microsoft Advertising is a real asset to your marketing strategy.
